Co-Founder & Chief Executive Officer
Obsessed with sports since he was a kid, Sergio grew up playing soccer but when he was 14 years old he realized that if he wanted to build a career in sports it wasn’t going to be on the pitch. Fast forward and Sergio worked with big European soccer properties like Brighton & Hove Albion, Manchester City & LaLiga. Prior to co-founding Group 1, Sergio was Head of Marketing & Growth for the NBA in Europe & Middle East, where he oversaw brand, media, digital and talent marketing for the region. Sergio is a member of the Sport Marketing Experts Committee in Spain, part of the Marketing Spanish Association and a guest lecturer in institutions like IE, FIFA, LaLiga Business School and Garrigues, among others.
Obsessed with sports since he was a kid, Sergio grew up playing soccer but when he was 14 years old he realized that if he wanted to build a career in sports it wasn’t going to be on the pitch. Fast forward and Sergio worked with big European soccer properties like Brighton & Hove Albion, Manchester City & LaLiga. Prior to co-founding Group 1, Sergio was Head of Marketing & Growth for the NBA in Europe & Middle East, where he oversaw brand, media, digital and talent marketing for the region. Sergio is a member of the Sport Marketing Experts Committee in Spain, part of the Marketing Spanish Association and a guest lecturer in institutions like IE, FIFA, LaLiga Business School and Garrigues, among others.
Co-Founder & Chief Operating Officer
Pierre was raised on and around basketball courts. He started his career working for a professional basketball team in Paris (Metropolitans 92) and later joined Real Madrid CF. Prior to co-founding Group 1, Pierre was leading the Player, Influencer & Partner Marketing team for the NBA in Europe & Middle East. There, he oversaw countless player appearances, built impactful campaigns with celebrities and coordinated the delivery of commercial partnerships.
Pierre was raised on and around basketball courts. He started his career working for a professional basketball team in Paris (Metropolitans 92) and later joined Real Madrid CF. Prior to co-founding Group 1, Pierre was leading the Player, Influencer & Partner Marketing team for the NBA in Europe & Middle East. There, he oversaw countless player appearances, built impactful campaigns with celebrities and coordinated the delivery of commercial partnerships.
Vice President - Head of US Operations
An avid runner, dancer, and soccer player, a respect for athletics was instilled in Lindsay from day one. She followed her passion for sports, working for the University of Michigan Athletic Department and Australian Baseball League. Prior to joining Group 1, Lindsay led strategic international projects at the National Basketball Association. While there, she launched the Basketball Africa League, safely restarted the 2020 NBA "Bubble," executed various tentpole events, and managed countless player appearances. Lindsay is a member of Women in Sports & Events (US), the Project Management Institute, and the Michigan Alumni Association.
An avid runner, dancer, and soccer player, a respect for athletics was instilled in Lindsay from day one. She followed her passion for sports, working for the University of Michigan Athletic Department and Australian Baseball League. Prior to joining Group 1, Lindsay led strategic international projects at the National Basketball Association. While there, she launched the Basketball Africa League, safely restarted the 2020 NBA "Bubble," executed various tentpole events, and managed countless player appearances. Lindsay is a member of Women in Sports & Events (US), the Project Management Institute, and the Michigan Alumni Association.
